A moderated Investigation with brand data good quality given that the moderator is done. As shown in Table 6, a few of 4 moderating hypotheses in direction of brand’s social identity are supported, particularly H9, H11, and H13. Specifics are as follows:

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H9: Brand facts good quality moderates the connection concerning luxury consumer perceived social value along with the brand’s social identity.

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H4: Luxury buyer perceived psychological benefit positively relates to the brand’s individual identity.

KJ contributed to the info assortment and cleaning. SW served as investigation advisor. TL edited and revised the manuscript along with Some others. All authors contributed into the posting and authorised the submitted version.

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H10: Brand facts high quality moderates the relationship in between luxury purchaser perceived social price along with the brand’s personal identity.